Essential Brand Positioning for Start-Ups

Put a stake in the ground, claim your space, and get your story straight. That's what brand positioning is all about - laying the foundations for clear and effective brand growth. No more indecision. No more chasing your tail. Absolute focus will follow!

This video course will show you in 30 mins how to create a clear space between you and the competition. You'll be getting familiar with a vital tool in the brand strategist's tool belt—the positioning axes.

1. Welcome
2. Introducing the basics of positioning
3. Focusing the landscape
4. Finding your axes
5. Worked Examples
6. Bringing your position to life

We'll be explaining how to use the axes using intriguing examples. After you have positioned your brand, you can then innovate towards owning this space or stay on track to make sure your product maintains differentiation.

Each video is supported with comprehensive slides to guide your experience.

See you on the course!